B2C Marketing Interviewing Strategies

The following is an excerpt from “Marketing Interviewing Strategies” which is part of the Interviewing Essentials membership package.

Interviewing Strategies for B2C Marketing Jobs

Business to Consumer interviewing calls for different strategies than Business to Business interviewing. The same core principles are used, however it’s suggested you implement slight strategy changes because B2B and B2C oriented firms have particular concerns and priorities which often differ.

Discussing Immediate Impact

We live in a “we want everything now” instant gratification business world. Many executives and hiring managers of all levels want profits nearly immediately.

Therefore, when discussing what you did at a past job, it’s recommended to break it down into short and long-term strategies.

For instance, short-term strategies that you implemented at past jobs may be:

  • On an over-arching basis, have the product and customers in sync with each other
  • How you focused on metrics that were / are directly related to what the corporate goals are

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