Interviewing Strategies for B2C Marketing Jobs
Business to Consumer interviewing calls for different strategies than Business to Business marketing interviewing. The same core principles are used, however it’s suggested you implement slight strategy changes because B2B and B2C oriented firms have particular concerns and priorities which often differ.
Discussing Immediate Impact
We live in a “we want everything now” instant gratification business world. Many executives and hiring managers of all levels want profits nearly immediately. Therefore, when discussing what you did at a past job, it’s recommended to break it down into short and long-term strategies. On an overall basis, you can describe the goals as generating cash flow while decreasing costs.
To do so, you first had to create more a habit among users. Companies that have their customers form routines, have more flexibility in raising prices. For instance, short-term strategies that you implemented at past jobs may be:
- made sure the product and customers in sync with each other
- focused on metrics that were / are directly related to what the corporate goals are
- lowered the cost per acquisition by discovering long-tail keywords
- tested various value propositions
- discuss how you brought in leads (social media, SEO, PPC)